PureOFlow Water Purification Debuts at IBS 2009

For Immediate Release
January 20, 2009

Media Contact:
Adam Ganz
Purdie Rogers
206.628.7700
IBS Booth – South Hall, S9802

PureOFlow Water Purification Debuts at IBS 2009

Green, whole-house purification system delivers on promise of revolutionary GE technology, supplying builders with affordable option to deliver homes the best, healthy water

Las Vegas – Today PureOFlow, Inc., a Las Vegas-based water purification technology and manufacturing company specializing in eco-friendly water purification, announces the launch of its PureOFlow  whole-house water purification system to the residential home builder market at the 2009 International Builder's Show (IBS) 2009. 

As a company, PureOFlow envisions a future where the world's fresh water crisis is addressed and managed through home technologies. With the revolutionary PureOFlow whole-house water purification technology and system, bottled water, household water softeners and at-sink filters become unnecessary, saving homeowners money and reducing waste.  

In 2006 – in the U.S. alone – the production of the water bottles for drinking water resulted in the use of 27 million barrels of oil; the making of these bottles generated 2.5 million tons of carbon dioxide and added 50 million tons of plastic to landfills. 

"It's no secret that 'green' products are in high demand, and that most consumers would prefer an eco-friendly product to the alternative," said Mike Paice, president of PureOFlow. "Builders including a PureOFlow system in their latest building project are not only helping homeowners become more socially responsible by making bottled water unnecessary, but they are also providing the home with a water delivery system that best preserves a family's health and delivers soft water without harmful salts."

How PureOFlow works
PureOFlow is the world's first affordable, residential reverse osmosis (RO) water purification system.

Unlike any other water purification system on the market, PureOFlow utilizes a special membrane technology in an exclusive licensing agreement with GE. With more than 50 years of combined water industry experience, the company's leaders are also the inventors of this special membrane system.

This revolutionary technology is a new approach to water purification that delivers desalination and purification in one system offering the most resourceful and cost-efficient water purification on the market. 

The PureOFlow system is a contained unit, conveniently tucked away in a home's HVAC space along with the furnace and water heater, and uses approximately the same amount of space (or even less than) traditional soft water systems – without the harmful salts.

PureOFlow water purification debuts at IBS 2009

How PureOFlow saves money
PureOFlow is the only whole-house water purification system to save its users money by reducing the need for quarterly maintenance and expensive cartridge filter replacements.

Also, appliance maintenance costs will be reduced thanks to the lack of mineralized water running through them. In fact, water heaters and other appliances with water heating elements will run up to 30 percent more efficiently with PureOFlow water, saving on energy costs.

Why PureOFlow is a 'green' solution
The revolutionary PureOFlow system brings the highest quality, best tasting water to every faucet in the home, providing healthier and more enjoyable food and beverages.

Homeowners using PureOFlow also help the environment in the following ways:

  • Prevents impure and/or salty water from entering the world's water supply, as well as helping to reduce the number of plastic water bottles piling up in landfills.    
  • Delivers soft water without the use of salt or chemicals. Soft water unlocks additional cleaning power of over-the-counter soaps and detergents, so homeowners can expect to use about half the amount they currently use. This in turn delivers wastewater that is that much cleaner with half as much soap and cleaners discharged from the home.
  • The only purification softening system that does not increase salt pollution. This quality, in combination with 100% water recovery, zero addition of chemicals and reduction of material waste, make PureOFlow the most environmentally sound water purification system on the market.

How effective is PureOFlow?
The PureOFlow reverse osmosis (RO) System uses unique, patented technology to remove nearly all of the substances found in tap water. As water enters the home it passes through the PureOFlow system containing a series of membranes that work to reduce up to 98% of harmful substances such as arsenic, lead, and radium – neutralizing particles as small as 1,000th the width of a human hair.

The PureOFlow system is durable and made to ensure long lasting functionality. The system uses Noryl® a high-durability polypropylene plastic construction, and is engineered to have fewer connection points through the plumbing system, meaning fewer chances for leaks. Additionally, PureOFlow is able to deliver up to 5,600 gallons per day (21,198 liters per day) ensuring that homes with a PureOFlow system never run out of bottle-quality water.

The result is the absolute purest water running through the entire home, bringing myriads of benefits to every water application in the home. Users enjoy softer linens, cleaner fixtures, sparkling glassware and of course delicious water.

About PureOFlow
The PureOFlow Company develops water purification systems that benefit the environment while saving homes and businesses money. It is the only water purification provider on the market using GE's revolutionary patented reverse osmosis (RO) technology to create the equivalent of bottled water right out of the tap, and crystal clear ice right out of the machine. Over 1,000 homes and businesses currently trust PureOFlow to provide purified water efficiently and cost-effectively to their families and customers. For more information, visit www.pureoflow.com.